Adam Hightower, Owner and MOOV Coach, has over a decade of personal training experience. His NASM certifications, CPT, CSNC, PEC and TRX certified, have helped him understand how to best serve his clientele to get the results they are looking for. Adam is the type of trainer who will not make you do anything he hasn’t done himself so you can trust he trains from experience.

So how am I different?

As an Elite Soldier Readiness Coach, I focus on mental resilience, emotional discipline, and mindset mastery—the foundation for achieving peak physical performance. I help military service members, veterans, and recruits break through mental barriers, develop unshakable confidence, and rewire their mindset for success.

But readiness is more than just mental—it’s also about fueling your body with the right nutrition, optimizing fitness for performance, and mastering recovery. My approach goes beyond traditional training, ensuring warriors are fully prepared—mentally, physically, and emotionally—for both service and life beyond it.

Beyond my work, I’m a husband, father, and hairstylist, balancing multiple roles while maintaining my own health, fitness, and personal growth. I know firsthand what it takes to juggle responsibilities without losing resilience. If I can do it all while staying strong, so can you.